Princeton Medspa Partners

Community of the top medical spas in the nation

Archives for August 2023

Princeton Medspa Partners Acquires Advanced Life Clinic, Capping Off a First Year Under CEO Nick Williams That Saw the Company Triple in Size

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Princeton Medspa Partners acquires Advanced Life Clinic, marking the company’s sixth physician-owned medical spa and eighth total acquisition.

HUNTSVILLE, Ala., Aug. 17, 2023 /PRNewswire-PRWeb/ — Princeton Medspa Partners has completed its partnership with Advanced Life Clinic, a Huntsville-based aesthetic medical practice. The business was founded in 2004 by Dr. Hayley DeGraaff, M.D. Like the rest of Princeton’s portfolio of practices, ALC is the highest rated medspa in its region, and boasts a full offering of aesthetic medical services.

ALC marks the sixth physician-owned medical spa acquired by Princeton Medspa Partners, and its eighth total acquisition. PMP has experienced industry leading growth under its CEO Nick Williams, who commented during the press release that with the acquisition of ALC, he has met his goal to triple the size of the company’s revenue, locations and earnings in his first year at the helm.

“We continue to add best in class medical spas to our company, and ALC is no exception. Dr. DeGraaff has built an incredible practice – The sky is truly the limit on the potential of this clinic,” Williams said of the acquisition. Regarding PMP’s significant growth since his arrival, Williams said, “The success we have experienced is directly related to the incredible people on our leadership team and at our clinics. When you have best-in-class people, you get best-in-class results.”

ALC was represented by Viper Equity Partners in the transaction. Viper also represented Kovak Cosmetic Center in a transaction with Princeton earlier this year.

About Princeton Medspa Partners

Princeton Medspa Partners is a national aggregator of medspas and aesthetic medical practices. The company focuses its efforts on acquiring and managing provider-owned and driven businesses, as well as franchise developments. The company currently owns/manages 11 corporate locations, with a significant number of new acquisition opportunities signed. Inquiries regarding the company can be directed towards Princeton Medspa Partners CEO Nick Williams at nwilliams@princetonmedspapartners.com. Inquiries to the investor board can be directed to Phil Piro at ppiro@princetonequity.com. 

Media Contact

Nick Williams, Princeton Medspa Partners, 1 (203) 439-6657, nwilliams@princetonmedspapartners.com, https://princetonmedspapartners.com/

SOURCE Princeton Medspa Partners

 

Why Memberships Are Important for Your Medspa’s Success

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Why Memberships Are Important for Your Medspa’s Success

Looking for an effective way to scale up your practice and foster long-lasting client relationships? Membership programs are great for encouraging customer retention and recurring revenue — key elements to any successful business.

Typically, membership programs drive continual revenue that is billed automatically at the beginning of each month or each year, depending on how your program is structured. This setup can be simple or complex with multiple membership levels. Loyalty programs are incredibly popular with recurring clients who look forward to discounted rates and special add-ons to their favorite services.

Implementing medspa membership programs for your practice can also help:

Keep clients engaged

Membership programs orient clients around results and encourage purchasing a series of treatments to achieve a desired outcome. These programs provide you with valuable information about your clients’ purchasing behavior so you can better engage with them. There’s also an opportunity for increased client engagement through digital marketing efforts like text and email messaging where you can send direct updates, promotions and rewards regarding membership status.

Drive client loyalty and financial predictability

A huge benefit to memberships is their ability to nurture a loyal client base. Your clients will appreciate being rewarded for their continuous purchases which will keep them coming back for more. A membership program will also structure your monthly/annual revenue and allow for predictable income and scheduling.

Garner new clients

With the right digital marketing tactics and strategies under your belt, you can successfully drive new business to your practice with the introduction of memberships. A membership program is a vital reason why someone would want to regularly visit your location, especially when you base the program on popular services such as Hydrafacial® or Botox®.

When you partner with Princeton Medspa Partners, our team of industry experts can help you create the most attractive and relevant membership program for your practice, integrate it seamlessly within your business model and effectively market it online and in-office.

Learn more about increasing your medspa’s client engagement and retention by emailing us at info@princetonmedspapartners.com.