Be a part of
something bigger.
And collectively better.

Our Values Fuel Our Vision

Princeton Medspa Partners specializes in buying and launching the leading medical spas and providing the best aesthetic services in the United States.

We are industry outliers with an unprecedented team of aesthetic pioneers and thought leaders who bring decades of  experience and proven track records to every partnership.

Princeton Medspa Partners is guided by core values of integrity, safety, personalized service and industry-best results. We are committed to helping medspas shape our collective future that will open new doors for your brand and for the people who make your medspa special.

Our Medspas

25+

Locations

14+

States

Experienced, Passionate, Professional

We understand your day-to-day because we’ve lived it too. We are a group of medspa founders, just like you. Our corporate team members have been involved in every role in medspa and in other healthcare specialties. 

Our experience helps us maintain a standard of excellence in the industry-leading medspa management, team development, client experience, and medical care services we provide. We’re here to truly understand your medspa and its unique needs.

Partner With Us

Keep your medspa’s magic

Collaborative approach on key practice level business and clinical decisions. When you partner with Princeton, you are growing the team invested in your success. Your brand longevity is supported by a medspa network built by some of the profession’s leading clinicians and entrepreneurs. 

Tend to your own island better. The spirit of your culture won’t go away. And the way you practice, the culture you’ve created, and your brand don’t need to change. Stay you, while enjoying the advantages of Princeton.

Grow your medspa

Collaborate with like-minded partners to inspire growth and optimize your medspa. Every medspa is unique in growth ambitions inside or out beyond the medspa. Amplify what you are already great at and find new opportunities for your focus and to operate at your best. We’re here to give you back more of your day-to-day to focus on greater-impact priorities while still doing what you love. 

Your Vision comes first. The only person who knows what’s best for your medspa is you.

What does the value in a Princeton partnership look like? Preserve and grow your team’s careers and autonomy. Improve work-life balance. Create long-lasting impact. Be excited in the future of the identity you created.

We're Here to Help

Your secret sauce. Our resources and energy. We’re all builders at heart. Together we can build a sustainable future for the medspa profession as a whole.

James A. Waskovich
CHAIRMAN AND FOUNDER

Jim founded Princeton Medspa Partners with the vision of building the leading provider of non-invasive aesthetics services in the country.  He is also the Co-Founder and Managing Partner of Princeton Equity Group, a leading private equity firm focused on investing in multi-site healthcare, consumer, and business services companies.   Prior to this, Jim was the Founder and Managing Partner of Princeton Ventures and began his career at Summit Partners and ABS Capital.

Jim has founded or invested in over 30 successful companies over his career including European Wax Cener, the leading provider of body and facial waxing services; HOPCo, the leading orthopedic practice and services organization with nearly 1,000 providers; Massage Envy, the leading provider of massage therapy services; and Stretch Zone, the leading provider of assisted stretch therapy services. 

Collectively, Jim’s investments represent nearly 6,000 locations and nearly $4B of system revenue.  He is one of the most successful investors in site-based businesses in the country.

Jim holds a B.S. in Economics and Politics from Washington & Lee University where he was a George Washington Scholar.

Nick Williams
CHIEF EXECUTIVE OFFICER AND GENERAL COUNSEL

Nick Williams is the CEO and General Counsel of Princeton Medspa Partners. Nick has held senior executive positions in multi-state healthcare platforms for more than twelve years, including the last seven years as the Chief Executive Officer of two national, private equity backed clinic aggregations. In 2021, he was recognized as a Finalist for Ernst & Young's Entrepreneur of the Year Award (Midwest Division).

As a CEO, Nick has conducted more than 100 healthcare transactions valued at over half a billion dollars of total enterprise value. Nick focuses his efforts on company growth and strategy, as well as developing data platforms to drive growth.

Nick prides himself on his ability to develop leaders. Two of his previous direct reports are now CEOs of multisite healthcare companies, and many employees he has mentored have now attained senior management positions. Nick strongly believes in cultivating "an environment of success", and feels he has an obligation to empower his team and provide them with an ever-expanding pathway to personal and business advancement.

Nick holds a B.S. in Historical Studies and Creative Writing from Southern Illinois University Edwardsville

Rich Roskell
EXECUTIVE VICE PRESIDENT

Rich’s primary role is to oversee the buildout of Princeton's centralized core business functions and integrate each business unit into Princeton's overall Value Creation Strategy.

Rich has over ten years of experience as a C-Suite Executive in healthcare. He is the co-founder, and former Chief Strategy Officer at United Veterinary Care.

He was the architect of UVC’s value creation plan strategy. UVC was formed in June of 2019.

When he left, the business was doing over $500M in annual Revenue, 115 locations, 750 providers, and doing business in 28 states.

Rich holds a B.A. in History from King's College.









Jeff Farrington
CHIEF FINANCIAL OFFICER

Jeff Farrington is the Chief Financial Officer of Princeton Medspa Partners. He previously served as Chief Financial Officer at Smile Design Dentistry for 8 years, a private equity backed multi-site dental services organization which completed over 50 acquisitions during his tenure. He has 18 years of experience in Public Accounting, Financial Services and Consumer Products Industries, and Retail Healthcare. His in-depth knowledge of acquisitions in the retail healthcare space will allow him to guide Princeton’s many constituents to financial success.

In his experience in multi-site healthcare, Jeff has adopted a collaborative mindset to partner closely with operations to build processes and systems focused on driving efficiency throughout the organization. He believes that part of finance is to provide timely and relevant business insights and the tools to deliver those insights in an efficient manner to create organizational value on a continuous basis. He prides himself on fostering an environment of open communication and transparency with a service-oriented approach.


Jeff holds a B.S. in Accounting from the University of Florida.

Gary A. Bufalo, Jr.
SENIOR VICE PRESIDENT SALES & OPERATIONS

Gary has more than 20 years of experience in sales, operations, training and development with multiple national organizations, including Ideal Image, Athletico Physical Therapy and ClearChoice Dental Implant Centers, in addition to having owned his own health and wellness business for over seven years.

Gary has been involved with 11 company acquisitions, helping to integrate 50+ clinic locations post-acquisition. He has a passion for helping motivate and inspire teams to grow and develop both personally and professionally.

Gary holds a B.A. in Organizational Studies from Saint Louis University and an MBA from Webster University.









Judith Martin
SENIOR DIRECTOR, MARKETING

Judith Martin has over 20 years of professional experience, having started her career has an investment banker at Morgan Stanley focusing on Retail and Luxury Goods M&A. She then joined the beauty industry and spent over 10 years leading marketing across internationally renowned brands such as MAC Cosmetics, Tom Ford Beauty, and Laura Mercier.

Judith’s unique background allows her to bring a data led approach to marketing that she uses to profitably grow brands.

Judith holds a B.A. in Politics and International Relations from the University of Sheffield in the UK.










Francis X. Acunzo
SENIOR ADVISOR

Francis X. Acunzo opened the very first medical spa in 1996, merging his Boston spa company with one of the top publicly traded laser companies.

He has been widely regarded as a pioneer in the industry, owning and operating several multi-site medspa companies.

As founder of Acara Partners, the first full-service business consulting, marketing and digital agency in the aesthetic vertical, Fran and his team have launched over 160 aesthetic medical practices and provided management and marketing support to more than 350 medspa locations.

Philip A. Piro
BOARD MEMBER

Phil is a Principal at Princeton Equity Group, a leading private equity firm focused on investing in multi-site healthcare, consumer, and business services companies. Phil has extensive experience building and operating companies. Prior to joining Princeton Equity Group, Phil served as the COO of Brad’s Raw Chips, where he managed the company’s supply chain and manufacturing facility and successfully executed numerous operational improvements and strategic priorities.

Phil holds a B.A. in Economics and Middle East Studies from Yale University and an M.B.A. from Harvard Business School.

A few ways we can make your life easier

When Princeton partners with a medspa, we lighten administrative burdens including:

Operational Excellence

We give our partners the ability to focus on their patients while we focus on the business of being the best. Offering decades of combined experience in operating and developing medical spas across the country. Our team understands the key metrics of the aesthetic vertical. Princeton operations professionals work collaboratively with our physician entrepreneurs to analyze and maintain excellent standards of care.

Education

We learn from each other in the Princeton network, and together realize our best selves. We give back to the industry as a network. We prize advancing the expertise of your team, to ensure your medspa provides the highest level of services and stays on the cutting edge of the industry. You maintain the things that made your medspa great while gaining all the benefits and experience of a trusted partner and the other medspa leaders in our network.

Purchasing Power

Our decades of industry experience translate into serious buying power. The Princeton structure creates economies of scale, and your team will have access to the top technologies while maximizing your margins. We'll help you grow your medspa, not run it.

Marketing

Our network of founders and corporate team specialize in marketing to medspa consumers. From building your brand to cultivating a thriving and loyal client base, we are passionate about helping with marketing strategy.

Recruiting

This is our secret sauce as the premier network, and we all draw from decades of experience in securing the top talent for your business. You are free to empowered to build your medspa with best practices and insights from us on team growth. As a network, we will open more doors to optimal careers in medspa.

Accounting

Have a greater voice in your own medspa, without the distracting worries of insurance, legal issues, accounting and property management. We understand all the fiscal intricacies feeding your bottom line. We’ve done the heavy lifting, so you don’t have to, offering tried-and-true, streamlined support for payroll, taxes, benefits, bookkeeping, financial reporting and more.

Explore Your Brand’s Longevity

Interested in Joining? We’d love to connect with you!