Princeton Medspa Partners
Community of the top medical spas in the nation
Be a part of
something bigger.
And collectively better.
Our Values Fuel Our Vision
Princeton Medspa Partners specializes in buying and launching the leading medical spas and providing the best aesthetic services in the United States.
We are industry outliers with an unprecedented team of aesthetic pioneers and thought leaders who bring decades of experience and proven track records to every partnership.
Princeton Medspa Partners is guided by core values of integrity, safety, personalized service and industry-best results. We are committed to helping medspas shape our collective future that will open new doors for your brand and for the people who make your medspa special.
Experienced, Passionate, Professional
We understand your day-to-day because we’ve lived it too. We are a group of medspa founders, just like you. Our corporate team members have been involved in every role in medspa and in other healthcare specialties.
Our experience helps us maintain a standard of excellence in the industry-leading medspa management, team development, client experience, and medical care services we provide. We’re here to truly understand your medspa and its unique needs.
Partner With Us
Keep your medspa’s magic
Collaborative approach on key practice level business and clinical decisions. When you partner with Princeton, you are growing the team invested in your success. Your brand longevity is supported by a medspa network built by some of the profession’s leading clinicians and entrepreneurs.
Tend to your own island better. The spirit of your culture won’t go away. And the way you practice, the culture you’ve created, and your brand don’t need to change. Stay you, while enjoying the advantages of Princeton.
Grow your medspa
Collaborate with like-minded partners to inspire growth and optimize your medspa. Every medspa is unique in growth ambitions inside or out beyond the medspa. Amplify what you are already great at and find new opportunities for your focus and to operate at your best. We’re here to give you back more of your day-to-day to focus on greater-impact priorities while still doing what you love.
Your Vision comes first. The only person who knows what’s best for your medspa is you.
What does the value in a Princeton partnership look like? Preserve and grow your team’s careers and autonomy. Improve work-life balance. Create long-lasting impact. Be excited in the future of the identity you created.
We're Here to Help
Your secret sauce. Our resources and energy. We’re all builders at heart. Together we can build a sustainable future for the medspa profession as a whole.
James A. Waskovich
CHAIRMAN AND FOUNDER
Jim founded Princeton Medspa Partners with the vision of building the leading provider of non-invasive aesthetics services in the country. He is also the Co-Founder and Managing Partner of Princeton Equity Group, a leading private equity firm focused on investing in multi-site healthcare, consumer, and business services companies. Prior to this, Jim was the Founder and Managing Partner of Princeton Ventures and began his career at Summit Partners and ABS Capital.
Jim has founded or invested in over 30 successful companies over his career including European Wax Cener, the leading provider of body and facial waxing services; HOPCo, the leading orthopedic practice and services organization with nearly 1,000 providers; Massage Envy, the leading provider of massage therapy services; and Stretch Zone, the leading provider of assisted stretch therapy services.
Collectively, Jim’s investments represent nearly 6,000 locations and nearly $4B of system revenue. He is one of the most successful investors in site-based businesses in the country.
Jim holds a B.S. in Economics and Politics from Washington & Lee University where he was a George Washington Scholar.
Jeremy Wright
INTERIM CHIEF EXECUTIVE OFFICER
Jeremy joined Princeton Medspa Partners in 2024 and focuses on supporting strategic and operational initiatives.
Before joining Princeton, Jeremy was an Operating Advisor for Atlantic Street Capital, an operationally focused mid-market private equity firm. As an Operating Advisor, Jeremy oversaw several portfolio companies, often held interim executive positions, including CEO and CFO, and played material roles in two dozen acquisitions.
In this role, he worked hand-in-hand with company founders to prepare each platform company for aggressive growth.
He has served in similar roles at other investment firms, including Blackstreet Capital Management and held executive roles in a range of industries including business services, residential services, distribution, logistics, manufacturing and retail.
He started his career at AlixPartners as a management consultant, where he identified and developed operational improvement initiatives.
Jeremy holds a B.S. in Finance from Oral Roberts University. He is a Certified Public Accountant.
Gary A. Bufalo, Jr.
CHIEF OPERATING OFFICER
Gary has over 25 years of leadership experience in healthcare operations, sales, and organizational growth, with 10 years in the medspa space. He specializes in smooth, value-driven partnership transitions and supporting post-sale operations.
Gary has led the acquisition and integration of 16 businesses across 60+ locations nationwide, guiding owners through a transparent process from start to finish. His expertise in aligning teams, standardizing systems, and driving growth creates lasting value. Gary is also passionate about motivating and inspiring teams to reach their full potential, fostering a culture of excellence and collaboration.
Before joining Princeton Medspa Partners, Gary held senior roles at Ideal Image, Athletico Physical Therapy, and ClearChoice Dental Implant Centers. He also owned and sold a wellness business, offering him firsthand insight into the challenges and emotions of business ownership.
Gary holds a B.A. in Organizational Studies from Saint Louis University and an MBA from Webster University.
Judith Martin
VICE PRESIDENT, MARKETING
Judith Martin has over 20 years of professional experience, having started her career has an investment banker at Morgan Stanley focusing on Retail and Luxury Goods M&A.
She then joined the beauty industry and spent over 10 years leading marketing across internationally renowned brands such as MAC Cosmetics, Tom Ford Beauty, and Laura Mercier.
Judith’s unique background allows her to bring a data led approach to marketing that she uses to profitably grow brands.
Judith holds a B.A. in Politics and International Relations from the University of Sheffield in the UK.
Vanessa Loftus
DIRECTOR OF HUMAN RESOURCES
Vanessa is a seasoned Human Resources executive with 15 years of experience driving people strategies and organizational excellence. She brings a unique blend of strategic insight, relationship management, and operational expertise to her leadership approach.
Over the past decade, Vanessa has specialized in HR leadership within the family office and private equity sectors, where she has played a pivotal role in building high-performing teams, shaping culture, and optimizing talent strategies to align with business objectives. Her expertise spans talent acquisition, leadership development, compensation and benefits, employee engagement, and compliance.
Known for her ability to navigate complex organizational structures and dynamic business environments, Vanessa is a trusted advisor to executives and stakeholders, ensuring that HR functions as a strategic partner in driving growth and success. Passionate about fostering inclusive workplaces, she is committed to cultivating environments where employees thrive and businesses flourish.
Vanessa holds a B.A. in Communications from St. Edwards University and is Certified Professional by the Society of Human Resources Management.
Francis X. Acunzo
SENIOR ADVISOR
Francis X. Acunzo opened the very first medical spa in 1996, merging his Boston spa company with one of the top publicly traded laser companies.
He has been widely regarded as a pioneer in the industry, owning and operating several multi-site medspa companies.
As founder of Acara Partners, the first full-service business consulting, marketing and digital agency in the aesthetic vertical, Fran and his team have launched over 160 aesthetic medical practices and provided management and marketing support to more than 350 medspa locations.
Phil Piro
BOARD MEMBER
Phil is a Principal at Princeton Equity Group, a leading private equity firm focused on
investing in multi-site healthcare, consumer, and business services companies. Phil has
extensive experience building and operating companies.
Prior to joining Princeton Equity
Group, Phil served as the COO of Brad’s Raw Chips, where he managed the company’s
supply chain and manufacturing facility and successfully executed numerous operational
improvements and strategic priorities.
Phil holds a B.A. in Economics and Middle East Studies from Yale University and an M.B.A.
from Harvard Business School.
A few ways we can make your life easier
When Princeton partners with a medspa, we lighten administrative burdens including:
Operational Excellence
We give our partners the ability to focus on their patients while we focus on the business of being the best. Offering decades of combined experience in operating and developing medical spas across the country. Our team understands the key metrics of the aesthetic vertical. Princeton operations professionals work collaboratively with our physician entrepreneurs to analyze and maintain excellent standards of care.
Education
We learn from each other in the Princeton network, and together realize our best selves. We give back to the industry as a network. We prize advancing the expertise of your team, to ensure your medspa provides the highest level of services and stays on the cutting edge of the industry. You maintain the things that made your medspa great while gaining all the benefits and experience of a trusted partner and the other medspa leaders in our network.
Recruiting
This is our secret sauce as the premier network, and we all draw from decades of experience in securing the top talent for your business. You are free to empowered to build your medspa with best practices and insights from us on team growth. As a network, we will open more doors to optimal careers in medspa.
Accounting
Have a greater voice in your own medspa, without the distracting worries of insurance, legal issues, accounting and property management. We understand all the fiscal intricacies feeding your bottom line. We’ve done the heavy lifting, so you don’t have to, offering tried-and-true, streamlined support for payroll, taxes, benefits, bookkeeping, financial reporting and more.