Trending Topic: Medical Spa Memberships
The Benefits of Offering Memberships
Membership has its advantages. There was a time when memberships were limited primarily to fitness clubs and resort programs. Today, however, memberships are much more widespread, encompassing everything from spas to co-working spaces. Just think of how prevalent subscriptions are these days, from streaming services to workout apps.
There are also a host of rewards programs, such as the Dunkin Donuts’ DD Perks program, which recently came under fire when it was rebranded as Dunkin Rewards and introduced a new set of criteria for earning points. While loyalty programs require consumers to earn their rewards, membership programs incentivize them with immediate access to perks and benefits.
Medical Spa Memberships
Spas have long taken advantage of the membership model for its ability to boost revenue, build loyalty, promote return guests, and more. Now, medical spas are introducing memberships for many of the same reasons. A growing trend, medical spa memberships make sense for those clients interested in maintaining their results. Because most aesthetic treatments, such as injectables, fillers, and lasers, provide temporary solutions, subsequent treatments are necessary to maintain the results. A membership gives clients the opportunity to save money with a monthly or yearly membership fee.
Members also benefit from exclusive offerings and special events that let them be the first to learn of new treatments, technology, products, and more. Memberships can be structured in various ways, but the best ones keep it simple and avoid having multiple tiers. Ultimately, the goal is to build a loyal community, and you do that by understanding what clients want and providing real value for being a member.
RepeatMD Mobile Rewards
In 2021, RepeatMD launched a mobile rewards app for the aesthetics industry. It is designed to make it easier for medical spa staffs to sell memberships and high-margin treatment packages while enhancing the patient experience. It is just one of the many companies offering membership management software and apps to attract and retain clients. According to the folks at RepeatMD, the average increase in revenue from use of the app is $357,840 over the course of a year. And proving the effectiveness of membership plans, the company reports members spending 44 percent more on average than non-members annually. Finally, retention was reportedly boosted, with 7 out of 10 patients wanting ongoing treatments for aesthetic services.
Membership programs help clients stay consistent with their medical spa services and can also introduce new treatments that might not be on their radar. Ultimately, memberships should be win-win for everyone. It’s no surprise they’re on the rise.