Princeton Medspa Partners

Community of the top medical spas in the nation

Archives for June 2023

PMP Acquires Kovak Cosmetic Center and Forms Medical Advisory Board

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PMP Acquires Kovak Cosmetic Center and Forms Medical Advisory Board

Princeton Medspa Partners recently closed on the acquisition of Kovak Cosmetic Center, a Chicago suburbs-based medical spa owned by aesthetic medicine thought leader Dr. Stanley Kovak.

Dr. Kovak will remain the lead physician at KCC as well as spearhead the creation of PMP’s Medical Advisory Board. This physician-governed body will present medical leadership support to the PMP portfolio of clinics, as well as provide service line coaching and training.

About Dr. Stanley Kovak

Dr. Kovak is an international speaker and cosmetic medical textbook author who founded Kovak Cosmetic Center in 1995. With this acquisition, Dr. Kovak will continue his more than 20-year run as one of Chicago’s top aesthetic medical providers. Both he and the practice have earned numerous awards and distinctions and have been featured on the Oprah Winfrey Show.

“There were a lot of companies interested in my practice, but in the end, Princeton Medspa Partners was the only one that made sense,” says Dr. Stanley Kovak. “They are partnering with best-in-class medical spas and have made a real commitment to focusing on a patient care-centric model.”

Response from PMP

“Kovak Cosmetic Center is the exact kind of established, blue-chip medical spa we want to build our company around,” states Nick Williams, Princeton Medspa Partners CEO. “The value that KCC brings to PMP is immense, but the thought leadership that Dr. Kovak will personally bring to this company is even more intriguing. I am very excited to see him get the Medical Advisory Board established, as I strongly believe that the increased focus we are placing on physician input and thought leadership in the company will truly set us apart in the market.”

“I have known Dr. Kovak for a very long time, and I have even shared the podium with him on more than one occasion,” says Princeton Medspa Partners President Francis Acunzo. “This partnership is an incredible addition to the PMP brand, and is going to further supercharge our growth, both in clinical performance as well as attracting new partnership opportunities to the business.”

We are proud to be a national aggregator of medspas and aesthetic medical practices, focusing our efforts on acquiring and managing provider-owned and driven businesses, as well as franchise developments. If you’re interested in selling your medspa, get in touch with PMP today by emailing info@princetonmedspapartners.com.

Top Trends Shaping the Future of the Medspa Industry

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Top Trends Shaping the Future of the Medspa Industry

Since Francis and Colleen Acunzo launched the very first medical spa through a business venture with Candela Corporation in 1996, the medical spa industry has been constantly changing and evolving. There are several reasons attributed to its success and popularity as well as predictions for significant growth.

Let’s touch on the top trends we’re seeing in 2023 and how Princeton Medspa Partners (PMP) can help your practice stay ahead of the curve:

1. Increasing demand for non-surgical treatments

Due to factors such as minimal downtime, lower risks and fewer side effects, many people prefer to go the non-surgical route over an invasive surgical procedure whenever possible. Medspas today are fully equipped with a wide range of non-invasive and minimally invasive aesthetic treatments to choose from, including injectables, clinical skin care, laser skin rejuvenation and non-invasive body contouring.

2. Advancements in technology

Innovations in laser, radiofrequency and energy-based technologies have made medspa treatments safer, more comfortable, more effective and more efficient. Advanced imaging systems are also being incorporated into the medspa space, allowing practitioners to provide accurate assessments of clients’ skin conditions and customized treatment plans.

3. Enhanced focus on wellness services

More medspas are adopting an integrative approach, combining traditional medspa services with wellness treatments to give clients a more holistic experience that focuses on self-care and overall well-being. Popular services include IV therapy, bioidentical hormone replacement therapy, medically supervised weight loss and more.

4. Social media engagement

The connectivity of social media platforms has allowed medspas to reach a wider audience, build brand awareness among potential clients and engage with the community in a way they never could before. User-generated content especially is an effective way to build trust and credibility by sharing authentic testimonials and before-and-after photos with your audience.

5. A shift in cultural perception

The stigma associated with cosmetic treatments for aesthetic enhancement has come a long way since Botox® was first introduced to the public. In fact, medspas are more mainstream than ever before. With shifting attitudes, people are becoming more accepting of medspa treatments to elevate their natural beauty and boost their confidence.

How PMP can help your practice thrive PMP’s unprecedented team of aesthetic pioneers and thought leaders offer unparalleled industry expertise to help your medspa stay on the cutting edge. Our decades of combined experience give us a unique advantage, offering extensive knowledge and guidance in business, marketing, technology, recruiting, accounting, education and more.

We know what it takes to run a successful medical spa in today’s market. If you’re interested in partnering with PMP, email us today at info@princetonmedspapartners.com.